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Studio Chloé Nègre
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Maison Labiche

Retail
  • Paris, 11th arrondissement · Rue de Charonne
  • Fashion boutique and embroidery workshop
  • Interior architecture and bespoke furniture

Founded in Paris in 2011, Maison Labiche made embroidery over the heart its signature. On Rue de Charonne, Studio Chloé Nègre translates this workshop spirit into a boutique that gives pride of place to craftsmanship and materials.

Pale wood forms chamfered frames and a curved counter edged in brass. Blue flooring and curtains introduce a clear note of colour. Folded clothes, spools of thread and the embroidery machine create a lived-in setting, bringing the house’s craft into view.

Photography: © Hervé Goluza