VIP Lounge Samaritaine
Retail
- Paris, 1st arrondissement
- Prestige lounge and private salons
- Interior architecture and furniture · in collaboration with atelieramo
For the reopening of La Samaritaine, Chloé Nègre works alongside Karine Chahin and Virginie Graveron of the atelieramo collective to design the Apartment’s personal shopping salons for VIP clients.
The trio also designs the private Jewellery salons and Concierge counter, and introduces furniture and lighting throughout the store. Bespoke pieces, furniture sourced in France and Italy, period seating and artistic collaborations evoke the variety of Parisian apartments.
Photography: © Karel Balas